If you're business has been featured by another entity, then it's a great idea to share those features with your website visitors. There are lots of ways to highlight the ways you've been featured. You could utilize an image gallery like the one below. You could include clips of magazine or newspaper articles. And of course you should link to any digital features you or your business have been included in.

But what if my business has never been featured before? There are lots of ways you can customize this page to meet the needs of your business. Use it as a class registration page. Use it as a "learning page" where your visitors and potential customers can get specific information from you on your business and the product or service you're an expert at. 

And if you'd like to have your business featured, sometimes all you have to do is ask. Newspapers and magazines are often looking for good content to include in their print and digital publications. Consider hiring a writer to put together an article on your business or you as an entrepreneur and then pitch that article (along with some high quality professional images) to the types of media outlets that your ideal customer reads and engages with.